Tone of Voice Development

Your tone of voice is your approach to language – your verbal identity.

Cooper Murphy develop brands’ tone of voice. We firstly develop an intimate knowledge of your company and customers, and then we think about how the brand can be elevated through language.

Your tone of voice should be ubiquitous throughout your organisation: adverts, emails, letters, telephone calls and website copy. And that’s why we don’t just develop guidelines – we train everyone in your company to use your tone. This ensures your guidelines aren’t written and forgotten: they become enshrined in everything you do.